Ultraviolette Automotive has introduced a new battery subscription model called Battery Flex. The initiative is aimed at making theX-47 and F77 motorcycles more affordable by separating the cost of the battery from the price of the bike
- The Battery-as-a-Service (BaaS) has been launched in partnership with Ecofy.
- Prices for the Ultraviolette X47 begin at just Rs 1.49 lakh.
- The battery subscription begins at just Rs 2499 per month, with a warranty of 5 years on the battery pack.
Under this new subscription model, customers can purchase the X-47 for Rs 1.49 lakh, while the battery can be subscribed to at a starting price of Rs 2,499 per month. Ultraviolette says this reduces the initial purchase cost by nearly 40 percent, making the motorcycle more accessible to a wider range of buyers. With Battery Flex, customers pay a monthly subscription for the battery during the financing period. Once the subscription tenure ends, the ownership of the battery is transferred to the customer at no additional cost.
The company has partnered with Ecofy, a green-focused, non-banking financial company (NBFC), to offer the battery financing. Ultraviolette says the collaboration is intended to accelerate the adoption of electric mobility in India by making advanced EV technology easier to own.
According to Narayan Subramaniam, CEO and co-founder of Ultraviolette, the new pricing structure makes the motorcycle competitive with petrol-powered bikes in a similar performance bracket. He added that the subscription model allows riders to access advanced technology and performance while keeping monthly operating costs lower than the average fuel expense for many motorcycles.
Enrolments for the Battery Flex programme begin today and here is a detailed list of pricing for the X-47 and F77 with the Battery Flex plan:
