While Bad Bunny headlined the Super Bowl LX halftime show with Lady Gaga and Ricky Martin, a surprise onstage wedding and emotional commercials, including Cadillac hyping its Formula 1 entry stole the spotlight at Levi’s Stadium.
Super Bowl LX between the New England Patriots and Seattle Seahawks had plenty to offer beyond football. While fans at Levi’s Stadium and millions watching worldwide followed the action on the field, many tuned in just to see the halftime show and the commercials, which are a big part of Super Bowl culture.
Puerto Rican rapper and singer Bad Bunny headlined the Super Bowl LX halftime show at Levi’s Stadium in Santa Clara, California. He is the most-streamed artist in the world and a recent Grammy winner and delivered an energetic performance on Monday morning. He was not alone, as Lady Gaga and Ricky Martin joined him on stage, making the show even bigger.
Lo único más poderoso que el odio, es el amor.
The Only Thing More Powerful Than Hate is Love. @sanbenito #AppleMusicHalftime pic.twitter.com/0VDQlSjet9
— NFL (@NFL) February 9, 2026
The halftime show became even more memorable due to a surprise onstage wedding. In a moment that quickly went viral, a couple tied the knot live during Bad Bunny’s performance. The couple exchanged vows and rings and even sealed it with a kiss in front of a global audience. Charlie Puth, Brandi Carlile and Coco Jones also performed before kick-off.
— just put the clips in the bag (@ShootOrWork) February 9, 2026
Commercials that stole the show
Super Bowl commercials were another major attraction. While the first quarter ads were forgettable, things picked up in the second quarter. Lay’s won hearts with a touching story about a father and daughter, while Redfin and Rocket Mortgage delivered emotional messages about community and support during tough times. Liquid I.V. impressed viewers with a creative and funny commercial.
take a look at your pee, you need Liquid I.V. pic.twitter.com/EQrdG8ALy5
— Liquid I.V. (@liquidiv) February 9, 2026
Cadillac also grabbed attention with an ad hyping its entry into Formula 1 from the 2026 season, featuring iconic words from former US President John F. Kennedy. Meanwhile, Budweiser brought back its classic Clydesdales, engaging in patriotic themes ahead of America’s 250th anniversary.
The mission begins now. Introducing Cadillac Formula 1® Team’s first livery. Our season kicks off March 7th streaming on @AppleTV in the US. pic.twitter.com/NiALWMcqGm
— Cadillac Formula 1 Team (@Cadillac_F1) February 9, 2026
There was also no shortage of celebrity cameos. From tennis legend Roger Federer to big-name American pop-culture faces, including Jay-Z, Kendall Jenner, Adam Sandler, Travis Scott, J Balvin, Justin Bieber, and Hailey Bieber, all of whom came to watch the match.
Tennis legend @rogerfederer on field for the Super Bowl 🔥
Super Bowl LX – 6:30pm ET on NBC
Stream on @NFLPlus + Peacock pic.twitter.com/ExUmWQznGZ— NFL (@NFL) February 8, 2026
As far as the match is concerned, the Seattle Seahawks denied the New England Patriots a record seventh Super Bowl title with a 29-13 triumph in the NFL’s championship game. This is the second Super Bowl title in franchise history.
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