Royal Enfield’s EV brand, Flying Flea, has seen a key leadership change ahead of its impending arrival in global markets. Our sister publication, Autocar Professional, has understood through reliable sources that Mario Alvisi, Chief Growth Officer (EV) and head of the brand’s dedicated electric-mobility vertical, has stepped down from his role.
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Flying Flea now headed by RE CEO and CCO
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RE’s EVs expected to launch globally next year
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Alvisi has previously also worked at Ducati and Alfa Romeo
Flying Flea sees major changes
Alvisi had joined Flying Flea in 2023
The exit comes at a pivotal phase in Royal Enfield’s EV journey, with the company currently in the middle of introducing its new EV brand globally ahead of the launch of its first electric motorcycle in India next year.
Alvisi, a seasoned automotive strategist with stints at Ducati, Abarth and Alfa Romeo, joined Royal Enfield in 2023 to build the company’s EV business from the ground up. He was responsible for defining the product, brand and commercial roadmap of the new division, which he positioned as a “startup within the company.”
During his tenure, Royal Enfield laid the foundation for its forthcoming EV portfolio, including the Flying Flea project – an urban-oriented electric motorcycle inspired by one of the brand’s wartime classics and engineered at its Chennai Technical Centre and UK Technology Centre.
While Royal Enfield has not issued an official statement, we understand through reliable sources that internal realignments and evolving global go-to-market priorities have led to the leadership change. An email sent to Royal Enfield is yet to elicit any response.
Following Alvisi’s exit, the EV team will now report to Yadvinder Singh Guleria, Chief Commercial Officer, and B. Govindarajan (BGR), CEO of Royal Enfield. The move integrates the EV vertical more closely with Royal Enfield’s core commercial and product operations, signalling a new phase of consolidation and execution focus as the company transitions from global brand introduction to pre-production readiness.
Royal Enfield has reaffirmed plans to bring its first electric motorcycle to market in 2026, supported by expanded R&D infrastructure in Chennai and the UK. With the EV division now aligned directly under the company’s top commercial and operational leadership, the next phase will focus on market readiness, supply-chain alignment and brand integration.
