Royal Enfield has introduced “Reown,” a new company-operated pre-owned motorcycle business initiative aimed at simplifying the process of buying, selling, or upgrading Royal Enfield motorcycles.
- Certified motorcycles will come with a warranty
- Will also get two free servies
Royal Enfied Reown details
This platform seeks to make motorcycle ownership more accessible while aiming to ensure trust, convenience, and brand assurance. The company aims to leverage its vast retail network and ecosystem and ensures customers will have access to a wide selection of pre-owned motorcycles that are thoroughly inspected and certified.
Commenting on the launch of Reown, Royal Enfield CEO, B Govindarajan said, “We see Reown as an initiative to address the issue of accessibility and trust that customers have when purchasing pre-owned Royal Enfield motorcycles. With our wide retail network, and an even wider ecosystem of Enfield collectors and workshops, we have the ability to bring together an array of pre-owned Royal Enfield motorcycles to aspiring riders, ensure thorough checks on the motorcycle for quality and to guarantee and assurance by the brand.”
Reown is available to customers through both in-store and online platforms. Users can buy or sell motorcycles, or exchanging their existing motorcycles for new ones. Royal Enfield says this process will be made seamless by dedicated relationship managers who will guide customers.
For sellers, the platform provides the convenience of booking a motorcycle inspection through an online form. This inspection includes over 200 technical and mechanical checks after which motorcycles are refurbished with genuine parts at authorized Royal Enfield service centers. Certified motorcycles will come with a warranty and two free services. Additionally, customers selling through Reown are eligible for benefits, including Rs 5,000 worth of genuine accessories for their next Royal Enfield purchase.
Furthermore, Royal Enfield has formed alliances with multiple partners, including HDFC and IDFC for finance options, Adroit Auto for doorstep motorcycle evaluation, Shriram Group for upgrades from other two-wheeler brands, and OLX for easy discovery and accessibility to certified pre-owned Royal Enfield motorcycles.
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