Internationally, The 50 has established itself as a high-performing global format, with successful adaptations across key markets
Banijay Asia’s The 50 has emerged as the most-watched show on OTT, garnering 6.5 million views on JioHotstar, according to the latest Ormax Media viewership report. The achievement stands out in a highly competitive environment, with the show performing strongly alongside the ICC World Cup, Women’s International Cricket and premium scripted content such as Dhurandhar.
Adapted from the globally successful format Les Cinquante, The 50 represents one of the largest and most ambitious reality formats mounted in India to date. The show brings together 50 high-profile personalities from television, reality franchises and the digital ecosystem, housed within a purpose-built palace-style environment and driven by a game structure rooted in strategy, social negotiation and survival rather than conventional audience voting.
Further distinguishing The 50 within the Indian reality space is its fan-first prize construct, where the final cash reward is won not by the contestant, but by one of the winner’s registered followers, selected through the platform. This innovation meaningfully shifts audience engagement from passive viewership to active participation.
Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India, said, “The success of The 50 only reaffirms that Indian audiences are ready for bold, innovative and truly global formats when they are thoughtfully localised. To emerge as the most-watched OTT show amid marquee sporting events and premium scripted titles is a testament to the strength of the format, the scale of production and the power of audience engagement built into the show. At Banijay Asia, we remain committed to pushing the boundaries of unscripted entertainment—creating formats that are not only culturally resonant, but also redefine how audiences participate in and experience reality content.”
Internationally,
_The 50_ has established itself as a high-performing global format, with successful adaptations across key markets. Its strong reception in India reinforces the format’s scalability and adaptability, while demonstrating how global IP can be effectively localised for Indian audiences through culturally resonant casting, production scale and storytelling.
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