Mahindra has seen a significant increase in the share of its electric models, which now account for 7.5 percent of its total dispatches in the first 10 months of this year. This is a substantial rise from the 1 percent recorded during the same period last year, with just the XUV400 under its portfolio. With the BE 6, XEV 9e launched earlier this year, and the XEV 9S set to launch on November 27, Mahindra is moving closer to meeting its target of 15 to 25 percent EV share in sales by 2027.
- Mahindra’s EV dispatches increased 6.5 percent to 7.5% in January-October 2025.
- It ranked third in October EV retail sales behind Tata Motors and JSW MG Motor.
Mahindra BE 6 and XEV 9e drive EV growth
The born EVs contribute 7% to total dispatches
The SUV maker met its CAFE II target in the financial year of 2024 with just one EV under its name. The two new “born-electric” vehicles, the BE 6 and XEV 9e, have helped the company increase its EV dispatches by 6.5 percentage points since their launch. The brand’s EV dispatches currently stand at 38,464 units for the year and are gaining more traction due to expanding EV adoption. Moreover, Mahindra ranked third in overall retail sales in October with 3,911 units sold, behind JSW MG Motor and segment leader Tata Motors.
CAFE III compliance seems on track
Company targets 15-25% EV share in sales by 2027
In an interview with Autocar Professional, Rajesh Jejurikar, ED and CEO—Automotive and Farm Business at Mahindra, said the company is aiming for a 15-25 percent EV share in its portfolio by 2027 to meet the CAFE norms. The CAFE regulations in India are government rules that require carmakers to meet a minimum average fuel efficiency and carbon dioxide (CO2) emission standard across their entire fleet of vehicles. Mahindra, with an array of upcoming EVs lined up, appears to be ready to meet the new CAFE III target, effective from April 2027.
