Doomsday’ trailer each week for a month! – Firstpost

Marvel Studios appears to be rethinking how blockbuster trailers are rolled out in theatres. In a first-of-its-kind move, the studio is reportedly planning to release four different trailers for ‘Avengers: Doomsday’, each playing during a different week of screenings of
James Cameron’s upcoming ‘Avatar: Fire and Ash’.

As per industry reports,
audiences watching ‘Avatar: Fire and Ash’ in theatres will not see the same Avengers: Doomsday preview every time. Instead, Marvel has prepared four distinct trailer cuts, each reportedly around different characters to. The rollout is designed to unfold weekly. The strategy is aimed at sustaining buzz over multiple weeks rather than concentrating attention around a one-time trailer drop.

The trailers will be released on the big screens first, before being released on YouTube.

The move signals
Marvel’s attempt to reignite anticipation around its next Avengers chapter, at a time when franchise fatigue and inconsistent box-office performances have forced studios to rethink traditional marketing playbooks.

Industry watchers say the decision to pair the rollout with ‘Avatar: Fire and Ash’ is deliberate. With the Avatar franchise expected to draw massive footfalls globally, Marvel is effectively using one of cinema’s biggest event films as a launchpad to gradually build anticipation for its next Avengers instalment.

The strategy is significant for two reasons. First, ‘Avatar: Fire and Ash’ is expected to be one of the biggest theatrical draws of the year, giving Marvel access to a massive, global, cinema-going audience. Second, Marvel has rarely fragmented a trailer campaign in this manner, making Doomsday the studio’s most experimental Avengers promotion yet.

Are you excited to see what the different trailers will turn out to be or worried that four different trailers will reveal too much about the storyline?