Citroen India has announced a partnership with JK Tyre for the 28th edition of the National Racing Championship (JKNRC). Citroen will be supplying the championship with the Basalt coupe-SUV which will serve safety car and medical car duties.
- Citroen is the official car partner for the JKNRC
- Citroen has motorsport history in WRC and Paris-Dakar Rally
Apart from race support duties, Citroen says its cars will also be used for choreographed stunt and drift performances. This will be the brand’s first foray into motorsports in India, but Citroen is not a complete stranger in this field. Globally, Citroen has participated in the Paris-Dakar Rally and even won several driver’s and manufacturer’s titles at World Rally Championship (WRC).
This could serve as a boost to Citroen’s operations in India. The French carmaker has been struggling with sales and awareness in India, and its sparse footprint has further impacted its visibility. The brand now has an opportunity to reach out to a niche audience. Fan engagement activities can further help to make an impression.
In this regard, the brand has recently also accelerated its activities around its models. Citroen recently launched a new top-spec C3 Shine variant with additional features and has also commenced bookings for the upcoming Basalt X.
2025 JKNRC details
The 2025 JK Tyre Racing Championship began on 8th August at the Kari Motor Speedway in Coimbatore and, after three rounds, will culminate with the grand finale on 14th–16th November 2025 at the same venue. There are four categories under the championship – LGB F4, JK Novice Cup, Royal Enfield Continental GT Cup and the new single-seater Levitas series featuring race prepped Maruti Ignis cars.
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