Delhi Police creatively uses Akshaye Khanna’s viral Dhurandhar entry scene to send a sharp anti-drug message on social media, contrasting online trends with hard facts about drug addiction and youth awareness.
In an age where social media trends often blur the line between entertainment and advocacy, Delhi Police has once again leveraged pop culture to deliver a social message, this time tapping into the viral sensation around Akshaye Khanna’s entry scene from the film Dhurandhar to push an anti-drug campaign online.
The capital’s police force, known in recent times for its unconventional yet widely engaging public communications, posted a short video on its official X (formerly Twitter) handle featuring a now-popular clip of Akshaye Khanna’s grand entrance from Dhurandhar. In the original scene, Khanna’s confident strut and dance to the track “FA9LA” have made it a favorite meme format on reels and social feeds.
However, Delhi Police repurposed the clip with a twist. The text overlay begins with the line: “What you think you look like when high,” showing the stylish, larger-than-life moment. It then cuts to a contrasting clip, drawn from a scene from another film depicting Akshaye Khanna struggling on the ground, accompanied by the tagline, “But where you actually end up.” The post concludes with a stark warning about drug use, emphasising that drugs offer only an “illusion of control.”
Here is the post:
Drug’s high might feel real, but it’s an illusion.
Don’t trade your truth for a moment’s delusion!#akshayekhanna#Dhurandhar#trendingreels#trend#DPUpdates pic.twitter.com/WhtfwB4WCq— Delhi Police (@DelhiPolice) December 10, 2025
This isn’t the first time the force has turned to pop culture to spread awareness. Over recent months, several law enforcement campaigns have paired trending movie moments and music with hard-hitting real-world messages, spanning themes from road safety to cybercrime, and managed to draw attention beyond conventional police outreach channels.
Fans react
Online reactions have been mixed. Some users appreciated the creative spin and the attempt to meet younger audiences on familiar digital turf, noting that using a trending cinematic moment can break through the typical noise of social campaigns.
Others questioned whether such tactics dilute serious messaging or risk trivialising complex issues like drug addiction. However, proponents argued that the stark contrast in the video — from swagger to slump — effectively communicates the dangerous gap between perception and reality for drug use.
The Dhurandhar entry scene itself remains a cultural phenomenon. The film’s intense portrayal of Akshaye Khanna’s character Rehman Dakait and the catchy Arabic-influenced track FA9LA, which has frequently been compared to other viral Bollywood audio moments, have kept the clip in constant rotation on social feeds.
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