Afeela, the car brand set up by Sony and Honda, has unveiled an SUV prototype at CES 2026. Called the Afeela SUV, it is based on the Vision S 02 concept, which was revealed three years ago and is planned for a launch in 2028.
- The Afeela SUV gets a minimal look with a fastback roofline.
- Could likely be powered by a 91kWh battery pack with a 482km claimed range
The Afeela brand is a result of a Honda and Sony partnership. Honda takes care of the engineering and manufacturing of the Afeela models, while Sony handles the technology and user experience.
Afeela SUV exterior details
Gets a modest look overall and a design inspired by the Afeela 1 sedan.
The Afeela SUV prototypes’ design is a departure from the Vision S 02 concept. The SUV is essentially a raised version of the Afeela 1 sedan, with a minimalist look overall. At the front, it gets a connected wraparound headlight. There’s also a ‘media’ light bar, which interacts with people and other vehicles, and the bumper has a closed-off design with smooth surfaces.
The sides have a smooth finish with character lines on the lower side of the doors. It gets aero-optimised alloy wheels with the design borrowed from the Afeela 1 sedan. At the back, there’s a wraparound connected LED taillight and sculpted lines lower down, creating a split bumper effect. There’s a raked, fastback-style roofline as well. The SUV appears to have a similar footprint to its sedan counterpart, with it possibly being under 5m long and a slightly over 3m wheelbase, bringing it in line with rivals like the BMW iX and the Volvo EX90.
Afeela SUV interior details
Could likely borrow the Afeela 1 sedan’s cabin layout
While the SUV’s interior was not revealed, an image of the prototype shows a similar interior setup to the Afeela 1. For reference, the sedan’s interior has an end-to-end screen setup on the dashboard split between a digital driver’s display and a large touchscreen infotainment system for the driver and front passenger, along with screens relaying feed from the camera-based ORVMs. There’s also a yoke steering as well. The SUV will likely be on par with its sedan counterpart in terms of features and get a similar safety suite. Some features could include a Sony-powered audio system, Level 2+ ADAS capabilities, a personalised AI agent, and 5G connectivity.
Afeela SUV powertrain details
Expect it to be powered by a 91kWh battery pack.
Afeela has not confirmed official details of the SUV’s powertrain. However, it could likely share the sedan counterparts’ 91kWh battery pack with a dual-motor setup producing 475hp, and a claimed range of up to 482km. The battery supports DC fast charging speeds of up to 150kW.
Only US launch planned as of now.
Afeela is planning a 2028 launch for its SUV. Meanwhile, the Afeela 1 sedan will enter production this year, with a roll-out in certain states in the USA and Japan next year. Currently, there are no plans for the Afeela brand to come to the Indian market yet.
