BLACKPINK becomes the first music group in the world to cross 100 million YouTube subscribers. Here’s how Jennie, Jisoo, Rosé and Lisa made digital history.
K-pop supergroup BLACKPINK has etched its name in digital history by becoming the first music artist in the world to cross 100 million subscribers on YouTube, cementing its unparalleled global reach and fan power. The achievement marks yet another defining moment in the group’s record-breaking journey and underscores their dominance across music, fashion, touring, and digital platforms.
BLACKPINK makes YouTube history
According to YouTube’s official announcement, BLACKPINK became the first band ever to surpass 100 million subscribers, setting a new benchmark for artists worldwide. The platform highlighted the group’s pioneering digital engagement, noting their consistent innovation in fan connection through concerts, challenges, and exclusive content.
The group, consisting of
Jennie, Jisoo, Rosé, and
Lisa, has accumulated 3.3 billion YouTube views over the past year alone, with massive viewership coming from countries including Korea (277M+ views), India (223M+ views), Indonesia (218M+ views), Mexico (182M+ views), the United States (180M+ views) and Brazil (168M+ views), underscoring their truly global fanbase.
A journey of record-breaking milestones
BLACKPINK’s YouTube dominance has been built steadily over years of viral hits and landmark achievements. The group previously became the most subscribed artist on YouTube in 2021, surpassing global pop icons, and went on to become the first artist to reach 75 million subscribers in 2022, before finally breaching the historic 100-million mark.
Their rise has been fuelled by blockbuster releases such as Ddu-Du Ddu-Du, Kill This Love, How You Like That, Pink Venom, and Shut Down, alongside massive world tours and headline-making performances at Coachella.
Global impact beyond music
Apart from chart-topping hits, BLACKPINK’s cultural footprint extends across fashion, touring, and digital innovation. The group concluded a massive world tour spanning 33 shows across 16 cities, and is now set to return with new group music, their first in nearly three years, later this month, further intensifying fan anticipation.
Google also joined fans worldwide in celebrating the milestone, calling BLACKPINK’s rise a defining moment for K-pop’s global cultural expansion.
Why the 100M milestone matters
Reaching 100 million subscribers places BLACKPINK in an entirely new digital league, reinforcing their position as the most influential K-pop girl group of all time and one of the biggest musical acts globally. The feat highlights the growing power of Asian pop culture on global platforms and the role of fandom-driven engagement in shaping modern stardom.
What’s next for BLACKPINK
The band will return a full group for the first time in three years, with their 3rd mini album [Deadline] set to drop on February 27.
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