Bajaj Auto is planning to launch eight new motorcycles over the next four to five months. The upcoming launches follow seven product introductions and updates since Diwali last year, like the refreshed Pulsar 125 and Pulsar 150.
- Eight new bikes planned over next four to five months
- Primary focus on rebuilding Pulsar brand in 150cc-plus segment
- Company expects two-wheeler industry to grow 12-15 percent
Bajaj Auto upcoming bikes
Pulsar brand to remain core focus
Speaking to analysts after the Q3 FY26 earnings announcement, Rakesh Sharma, Executive Director at Bajaj Auto, said the company’s primary focus is on rebuilding the Pulsar franchise, which it considers its core driver of growth.
Sharma said the company had deliberately absorbed pressure in recent quarters as competitors introduced new products, particularly in the 125cc-plus segment, while Bajaj delayed launches to avoid disrupting the festive selling season. He said early feedback on some recently introduced models, particularly at the premium end of the Pulsar range, has been positive, though it remains early days.
With two product introductions planned each month over the next two quarters, the result will be a substantially refreshed portfolio by mid-year. Management expects this to stabilise market share over the next six months before outlining the brand’s next phase of growth.
New 125cc brand and Dominar expansion planned
Bajaj is also preparing to widen its brand portfolio over the next few years. Sharma said there is a clear need for a dedicated brand in the 125cc segment to create a sharper price ladder below Pulsar. At the higher end, the company sees strong potential to expand the Dominar franchise, especially with global markets in mind. Bajaj sells more 250cc-plus motorcycles in Mexico than in India, underscoring the importance of export markets in product planning.
The company is also evaluating new formats such as dual-sport and off-road motorcycles, which could come under a new brand or be introduced under existing but currently dormant brand names owned by the company.
