The maker of the dolls, Pop Mart, has announced that London will serve as its European headquarters, with plans of opening seven more shops in Britain
The “ugly-cute” dolls, Labubu, will set up base in London in a bid to drive up sales in the United Kingdom. The deal was struck during UK Prime Minister Keir Starmer’s historic visit to China.
The maker of the dolls, Pop Mart, has announced that London will serve as its European headquarters, with plans of opening seven more shops in Britain.
Starmer’s four-day visit aims to inject growth into Britain’s economy by strengthening ties between the countries through improved market access, lower tariffs and investment deals, such as Pop Mart’s.
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