While we had reported in 2023 that Audi was developing a rugged, 4×4 SUV to take on the likes of the Mercedes G-Class and the Land Rover Defender, CEO Gernot Dollner has now hinted that its unveiling is on the horizon. “When asked by Autocar UK if the 4×4 was still a live project, Dollner said, “Stay tuned,” but did not reveal an exact debut timeline. The new flagship SUV will also introduce a radical new design and technology features, which will trickle down to more stablemates.
- The upcoming SUV may feature Audi’s new design language
- It’ll ride on a VW Group platform: Ex-Audi design boss Marc Lichte said earlier
- BMW also developing new hardcore off-roader to rival Defender, G-Wagon
New Audi 4×4 SUV details so far
May feature Audi’s new simplistic design language
Such a model would build neatly on the carmaker’s legacy of Quattro models, and tap into a highly profitable part of the market in which Audi was unrepresented, ex-Audi design boss Marc Lichte had said in 2023. “There is potential because there are only two premium players in the luxury 4×4 segment…and I think there is a space for a third one,” he had stated then.
Lichte left Audi soon after and was replaced by Massimo Frascella, who was key in shaping the Defender at Jaguar Land Rover from 2011 to 2024. This had led to the speculation that Audi may launch a similar SUV. The upcoming SUV may also feature the brand’s new simplistic design philosophy, which was recently seen with the new Concept C revealed at the 2025 Munich motor show.
New Audi 4×4 SUV powertrain
Could get an electric powertrain
Details about the new SUV’s powertrain options are not clear at the moment. Reportedly, it may be aligned with the upcoming electric Traveler SUV from Scout Motors (owned by Volkswagen). The Scout Traveler EV will also be aimed at the Defender upon launch.
Also see:
New Audi Q3 India launch in 2026
BMW developing new hardcore off-roader to rival Defender, G-Wagon
Mercedes, BMW, Audi car prices drop by up to Rs 11 lakh with GST reform
