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Check top 5 tips for crafting engaging and impactful LinkedIn videos
When you upload videos directly to LinkedIn, your content is prioritised in the platform’s algorithm.
In today’s fast-paced professional landscape, staying ahead requires more than just keeping up with the latest trends — it demands actively seeking insights and learning from others. As LinkedIn’s recent research highlights, video content has become the go-to format for professionals looking to gain valuable knowledge and connect with their networks. Whether it’s short-form videos for quick engagement or long-form video courses offering deep dives into specific skills, the shift toward video is undeniable. In this article, we’ll explore five effective tips, shared by LinkedIn, to leverage video content and elevate your presence on the professional networking platform, making it easier to capture attention, spark conversations, and build stronger professional relationships.
LinkedIn’s 2024 India Startup Rankings
As per LinkedIn’s latest research, while 49% of professionals in India find short-form videos easy to engage with, 46% prefer long-form video courses focused on specific skills.
Professionals are also finding value in videos of people sharing anecdotes and learnings from their own experiences – indicating a growing appetite for personalised video content. On LinkedIn itself, video posts generate 1.4x more engagement as compared to other formats, with uploads in India going up by 60% year-over-year.
Nirajita Banerjee, Career Expert and Head of Editorial at LinkedIn India, said, “With the way work is changing around us, there is a need for professionals to stay updated and current on what’s happening. Video is evidently what’s keeping them most engaged – whether for news & updates, in-depth analysis, personal stories and experiences, or learning. Leaning into the demand, we’ve made it easier for our members to find and engage with video content more immersively. In addition to knowledge-sharing, our aim is to foster stronger connections and make the LinkedIn experience more meaningful for members.”
Here are Banerjee’s top 5 tips for crafting engaging and impactful LinkedIn videos:
1. Upload native videos for maximum engagement
When you upload videos directly to LinkedIn, your content is prioritised in the platform’s algorithm. This means your videos are more likely to be seen and engaged with by your connections. By making it easy for your audience to access your content, you increase your chances of fostering meaningful interactions.
2. Keep it short and impactful
Aim for videos that are between 15 seconds and 3 minutes long. Shorter videos are easier to digest and more likely to capture your audience’s attention. By delivering your message succinctly, you enhance viewer retention and engagement, making it more likely that your content will resonate with your audience.
3. Embrace vertical video format
Shooting your videos vertically is essential, as most users view content on their mobile devices. Therefore, vertical videos are more user-friendly and visually appealing, leading to a better viewing experience. A polished presentation can elevate your professional image and make your content stand out.
4. Focus on valuable, relevant content
Share videos that address topics relevant to your audience, such as career tips, industry trends, or personal experiences. When you provide valuable information, you position yourself as a trusted resource in your field. This can enhance your professional reputation and encourage connections with like-minded individuals.
5. Foster interaction and community engagement
Make the most of your connections by actively engaging with them. Call on your network to source ideas, and check on what they want to hear more about. Respond to comments on your posts to enhance visibility and build community. Consider polling your audience on key issues to invite their opinions and encourage dialogue. This not only fosters a sense of community but also encourages engagement with your content.
